Toys"R"Us Asia’s vision is to fuel imagination and inspire our next generation through the power of toys and play. The company’s mission is to be the trusted toy leader, providing premier toys and inspiring play experiences for both kids and kidults. Toys"R"Us offers a carefully selected range of quality local and international brands, innovative and exclusive products, engaging loyalty programs as well as interactive and immersive in-store play experiences that inspire learning at every stage of a child’s development.