The brand concept of PECOSA FINERY, "A promise of legacy in timeless jewelry", signifies that each piece of jewelry represents an eternal commitment, specialising in GIA-certified diamond bespoken engagement rings, wedding bands, as well as fashion jewelry and custom-made high-end jewelry. The brand encourages customers to support their "Redesign Old Jewelry Service, "promoting a trendy of Eco-friendliness and waste reduction which remind customers not to forget their "once favor jewelry.